Art is the spiritual reaction of man to his/her perception of Creation’s beauties. Combination of art and industry satisfies the spiritual needs of man, who has been always in search of beauty and its appliance. Handicrafts are indeed an outcome of such combination. Using native raw material and taking on the production process, the artist creates his/her work of art. Each artwork is a realization of its creator’s artistic taste and intellectual creativity, making it all so different from other productions. Every nation’s handicrafts are, indeed, lasting events; to whichever era they belong, they are a heritage for future generations. Any artwork, in other words, is both an object and a historical experience.
On the other hand, combination of art and industry is considered a significant aspect of any culture such that efflorescence of art and industry as combined improves cultural values and creativity and innovation in the related fields.
Iranian handicrafts, with their deep-rooted cultural and artistic history, have been for long a subject of interest to tourists and art lovers. Ghalamzani (Etching), Minakari (Enamels), Khatam, Pottery, Miniature, Finery-Making, Pateh, Felting, Kilims, and Carpets are among the most important Persian handicrafts.
Iranian contemporary artists by usage of modern technology, have introduced new ideas in these realms and created fine handicrafts. Such works both preserve their Iranian origins and uniquely present modern interior design aesthetic features.
Considering all these, Iranian modern handicrafts are especially capable of introducing Iranian culture, art, and civilization to other nations. As such, taking an innovative outlook and employing its environmental capabilities, ERAN Gallery is seeking to introduce Iranian artistic handcrafts and active artists to other countries. Aimed at creating interactions between artists and who loves the art and beauty, ERAN Galley hopes and will hopefully manage to stabilize the high status of Iranian decorative and applied art and introduce the rich historical and cultural background of Persian art to the world through the four following objectives:
1. Responsibly taking into account the artist’ and art lovers’ rights
2. Observance of copy right
3. Creating a safe, assured place for artistic interactions
4. Supporting preservation of Iranian origins while using innovative methods